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Jivox, provider of advertising platforms for personalised multi-screen advertising, has launched the Jivox IQ Data Engine that enables advertisers and agencies to automate the production, delivery and re-targeting of personalised, rich media ads.
The Data Engine is a new component of the award-winning Jivox IQ Ad Platform that operates in real-time to process and match first and third-party source data, determining the optimal creative format and messaging for each ad consumer and ensuring that data-driven dynamic creative ads are delivered at every impression, the company said in a statement.
“Through the Jivox IQ Data Engine API, advertisers and agencies can access vast amounts of data segments and user data available via industry leading Data Management Platforms (DMPs) and integrate it with their own customer engagement data to more effectively create data-driven campaigns in addition to retargeting and other features,” said Naren Nachiappan, Managing Director, Jivox.
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