Variety

Kerala bags best green destination award

| | Updated on: Apr 02, 2014

Responsible tourism is guiding philosophy of State, says top official

Kerala has bagged ‘Best Green Destination’ prize at the India’s Best Awards for 2013 set up by the Travel + Leisure South Asia magazine.

It was also chosen as the ‘Best Indian State’ prize at a function held at the Taj Palace Hotel in New Delhi on Monday.

Online poll Suman Billa, Secretary, Kerala Tourism, received the awards from Jorge Roza de Oliveira, Ambassador of Portugal to India, an official spokesman said here.

In its third year, India’s Best Awards are given away by the magazine on the basis of an online readers’ poll conducted through a period of five months.

In the category for countries, Malaysia won the ‘Best Green Destination’ award, the spokesman said.

Earlier in January, Kerala Tourism had won the United Nations World Tourism Organization Ulysses Prize for sustainable tourism, the first such prize for an Indian tourism board.

Last month, it had bagged the Golden City Gate gold award of ITB-Berlin, a leading tourism and travel trade event, for its print media campaign on the backwaters.

Kerala had also won four top prizes at the National Tourism Awards for 2012-13.

Respecting heritage AP Anil Kumar, Kerala Minister for Tourism, said that these are significant achievements for the State.

“We are committed to preserving the nature and respecting our cultural heritage and local communities even while promoting tourism,” he added.

Suman Billa said that Responsible Tourism is the guiding philosophy and policy for the State.

Eco-friendly tourism with participation of local communities is the principal objective of the State Government and all its stakeholders, he added.

The third edition of India’s Best Awards has announced the biggest number of winners, said Payal Kohli, Editor-In-Chief, of Travel + Leisure India and South Asia. Rasina Uberoi Bajaj, Publishing Director, was also present.

The magazine claims a readership of 60,000 in 12 countries across Southeast Asia, including Hong Kong and Macau.

Published on April 02, 2014

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