Global comedy star ‘Mr Bean’ has been roped in for a public service announcement (PSA) on Covid-19. Rowan Atkinson, who played Mr Bean, has lent his voice to the PSA launched by the World Health Organisation (WHO), Project Everyone and Tiger Aspect Productions.

Mr Bean’s Essential Covid-19 Checklist is a reminder to people about the importance of washing hands, physical distancing and demonstrating kindness to their neighbours, the WHO said on the PSA. It features a cartoon sketch of Mr Bean comically tackling a pesky roller blind to finally reveal a number of essential tips to protect people against Covid-19.

Atkinson created the Mr Bean character to be ‘a child in a grown man's body’ when he was at Oxford University, along with filmmaker and Sustainable Development Goal advocate Richard Curtis, the note said.

Mr Bean , which was originally broadcast in the 1990s before transforming into an animated series, has since expanded on a global scale with 96 million Facebook followers globally and major fan-bases across India, Brazil and Indonesia. Mr Bean also celebrates his 30th anniversary in 2020.

The PSA was coordinated by Project Everyone, a not-for-profit agency devised by Curtis working to put the power of communications behind the UN’s Sustainable Development Goals, the WHO said.

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