Variety

Muthoot joins Kabali mania; issues silver coins with Rajinikanth image

Our Bureau Chennai | Updated on January 17, 2018 Published on July 14, 2016

Silver coins launched by the Muthoot Pappachan Group with Superstar Rajinikanth’s face embossed to promote the film ‘Kabali’, in Chennai. Photo: Bijoy Ghosh   -  BusinessLine

Bookings to open from tomorrow and the coins to be available after movie release on July 22

‘Carry the lucky Superstar Rajinikath with you,’ if not in person, at least in a silver coin with embossed image of actor as cast in the mega budget Kabali.

Kerala-based Muthoot Fincorp has joined the Kabali mania, which is gripping the film industry, by launching silver coins to be made available through its branches all over the country.

After Airtel’s tie up with Kabali on Tuesday, this is second major announcement from corporate world to be associated with movie in the last two days

The silver coins will be made available in 5 gm (for ₹350), 10 gm (₹700), ₹20 gm coin and pendant (₹1,400), said Keyur Shah, CEO-Precious Metals, Muthoot Pappachan Group. Booking for the 999 pure silver coins will commence from tomorrow but will be made available only after the movie release on July 22, he told newspersons.

As an associate sponsor, Muthoot will be exclusive on-ground merchandise partner of Kabali, he said.

Published on July 14, 2016
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