Customer engagement platform Narvar has raised $30 million (₹210 crore) in Series C funding led by Accel, along with existing investors such as Battery Ventures and new investors such as Salesforce Ventures and Scale Venture Partners.

Following the fund raising, Accel partner Ryan Sweeney will join Narvar’s board. Since its founding in 2012, it has raised a total of $64 million.

With this round of funding, Narvar will ramp up product innovation and R&D efforts, and increase hiring to support its offices around the world, the company said in a statement.

Amit Sharma, founder and Chief Executive Officer at Narvar said, “We recognised a huge opportunity for brands to deliver exceptional post-purchase customer engagement, and have helped retailers realise this vision for more than 300 million people. At the same time, e-commerce adoption has skyrocketed — in fact, more than 70 per cent of adults online have interacted with Narvar through the retailers we support, and we anticipate this will continue trending up.”

Expanding footprint

In the last 12 months, Narvar has doubled revenue and employee headcount, deepened its executive bench, and added more than 100 brands, including Costco and Lululemon.

The company has also expanded its global footprint into APAC and EMEA — opening a London office and making its first leadership hires in Germany.

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