Netflix has teamed up with the TV ratings agency Broadcasters Audience Research Board (BARB) to disclose its viewership metrics. The UK-based organisation will measure Netflix’s daily streaming numbers from November and also report its monthly reach and share of total identified viewing.
Netflix’s co-CEO, Reed Hastings, said in a statement, “Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of Netflix audiences being measured independently. We have kept in touch with BARB since then and are pleased to make a commitment to its trusted measurement of how people watch television in the UK.”
According to a TechCrunch report, BARB will publicly reveal which Netflix shows are being watched and those that underperform, at least in the U.K.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.