Variety

Retail and recreational places witness steep fall in traffic due to Covid-19: Google

Mumbai | Updated on April 03, 2020 Published on April 03, 2020

Immediate short to mid-term liquidity support to airlines, hotels, malls, multiplexes, restaurants and retailers is needed. View of people standing outside a mall in Delhi. Photo: Kamal Narang   -  BusinessLine

Recreational and retail segment in India witnessed a 77 per cent drop in community movement over the last month owing to the coronavirus pandemic according to Google’s latest Covid-19 Community Mobility Reports.

Google on Friday released its Covid-19 Community Mobility report to provide insights into how the pandemic has cut down on foot traffic to retail stores, transit centres and public parks in over 130 countries.

In India, places such as restaurants, cafes, shopping centres, theme parks, museums, libraries, and movie theatres witnessed a major drop- 77 per cent drop in traffic between February 16 and March 29 as compared to the movement of people at these places between January 3 and February 6.

Visits to national parks, public beaches, marinas, dog parks, plazas, and public gardens dropped by 57 per cent.

The movement has reduced significantly post the nationwide lockdown imposed from March 24 to combat the Covid-19 pandemic n the country.

Although the government guidelines allowing for movement of people regarding essential goods and services, places such as grocery markets, food warehouses, farmers markets, speciality food shops, drug stores, and pharmacies in India noted a 65 per cent drop in traffic.

Work and residential places saw a 47 per cent and 22 per cent drop in visitors respectively.

Google is using location data gathered from smartphones to provide these insights. The data is based on Google Maps users’ location history, which by default, is turned off on their phones.

Google aims to help public health officials understand how people’s movements have changed owing to Covid-19 pandemic.

“Google prepared this report to help you and public health officials understand responses to social distancing guidance related to Covid-19,” the search giant said in an official blog post.

Published on April 03, 2020

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.