Variety

Salman set to kick box office

Meenakshi Verma Ambwani New Delhi July 25 | Updated on March 12, 2018

The superstar's latest film is set to get cash registers ringing





What Jai Ho failed to do at the box office, Kick is expected to do for Salman Khan. According to trade pundits, Kick, which released on Friday, is expected to have a dream run at the box office with a long weekend, as Eid is round the corner.

Multiplex operators say despite a working Friday, the film opened on a good note and expected to stack up even higher numbers as the holy period of Ramzan ends on Tuesday.

Unlike the other two Khans, Aamir and Shah Rukh, whose recent movies Dhoom III and Chennai Express had garnered high collections, Salman’s Jai Ho though a success, had lagged behind.

As per initial estimates, trade analysts believe the movie could rake up over ₹27-28 crore on the first day.

Festival hit

Trade analyst Komal Nahata said the movie is witnessing an outstanding opening and said it’s almost an Eid-like opening even during the Ramzan period. A Nadiadwala Grandson production, the movie is being distributed by UTV Motion Pictures. The movie has seen a wide release of over 4,700 screens worldwide. The movie was released across 4,000 screens in the country and 700 screens in international markets.

Overseas market

This includes non-traditional markets such as France, Germany and Maldives. In fact the distributors are also looking at a delayed release in Egypt, Taiwan and Mainland China. The film has been subtitled in over seven languages including English, Bahasa, French, Dutch, Thai, Malay and Arabic.

Gautam Dutta, COO PVR Cinemas said, “It is a complete masala, blockbuster film. We believe it is going to be one of the biggest Fridays ever. We have seen nearly 3.5 lakh admissions on Friday and will be higher over the weekend. Also with Eid in the coming week, we expect the movie to see higher footfalls.”

The cinema chain’s occupancy on Friday was about 75-80 per cent and expects it to go up to 90 per cent during the weekend. Rajendra Singh Jyala, Programming head at Inox Cinemas said that the chain expects to close the day with occupancies of about 90 per cent and that the movie had opened with full house in several places.



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Published on July 25, 2014
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