South Indians prefer tea over filter coffee: UberEats study

BL Internet Desk | Updated on September 25, 2018 Published on September 25, 2018

UberEats recently conducted a 'Brew Battle'.

Bengaluru, Pune and Delhi are the most ‘chai loving cities’ in India, according to a UberEats study. The food delivery app recently released the ‘Battle of the Brews: Chai vs Coffee’, a comparative study of favourite beverages among Indians.

Stemming from the love for morning tea and evening coffee, Uber Eats’ order analysis between the two rival drinks reveals that Bangalore tops the charts with its love for a strong, piping hot cup of chai. Interestingly, Indore, a city known for its snacks, loves a steaming hot cup of coffee.

The brew battle

The study reveals that Mumbaikars consume twice as much of coffee than tea. It is always tea time for Delhiites with consumption of tea surpassing coffee by 31.43 per cent. On the other hand, filter coffee isn’t South India’s local favourite. On an average, Chennai, Hyderabad and Bangalore consume almost 48 per cent more tea over coffee.

“We love our caffeine-filled beverages all year round. Consumers today are opting to order in hot beverages such as tea and coffee knowing that it will be delivered to them within the comfort of their home or office, without them having to step out. Unlike a few years ago, there are a number of variants for both beverages, and consumers are loving that these choices are available to them at the tap of a button,” Deepak Reddy, Head of Central Operations, Uber Eats India, said.

Favourites among the favourites

As the study reveals the country’s tea obsession, ‘Ginger tea’ tops the list of favourite ‘chai-flavour’, followed by Masala chai, Iced tea and Elaichi tea. In coffee, ‘cold coffee’ is the winner and the traditional filter coffee takes the second spot. Western cappuccino, coffee shakes and Latte are the other favourites.

The study also finds that Indians prefer taking coffee or tea breaks twice a day. Uber Eats was launched in India in May 2017.

Published on September 25, 2018
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