Variety

Study finds women travellers more concerned about safety

Our Bureau Mumbai | Updated on March 06, 2020 Published on March 06, 2020

Indian Hotels’ survey reveals about 33% growth in women travellers on a year-on-year basis since 2015

Indian Hotels Company Limited (IHCL) has seen a 33 per cent growth in women travellers on a year-on-year basis since 2015. The company also said that 23 per cent of the women professionals travelled at least once a month in comparison to 7 per cent who went solely for leisure with the same frequency.

Ahead of Women’s day, the hospitality firm released results of a survey conducted by the company among 1,000 women globally. The women said that safety and security topped the list whilst selecting a hotel.

IHCL has a portfolio of 200 hotels including 42 under development globally across four continents, 12 countries and in over 100 locations.

Among other parameters, IHCL asked questions on the food preferences of the women surveyed. Seventy-eight per cent of women travellers said that they preferred local cuisines when travelling. In comparison, 69 per cent expected healthier dining options. Sixty one per cent said that they preferred smaller, ‘tasting’ portions. While other services such as women butler options were preferred by for 61 per cent of the women and services like a personal shopper were favoured by 69 per cent. The report also suggested that these services could also influence their choice of hotels.

Renu Basu, Senior Vice President Global Sales & Marketing, IHCL said, “Women are responsible for up to 85 per cent of all consumer purchases and play a very significant role in influencing business and leisure travel. Hence, responding to their thoughts and needs is an absolute priority for us. Brands that make an effort to actively and holistically engage with women travellers will stand to gain over the coming decades.”

CrowdTwist – Gender Loyalty’s report suggested that women consumers applied more scrutiny to their purchase decisions and – in turn – subsequently remained more loyal to brands of their choice. Globally, for instance, 27 per cent of women would stick to a preferred brand regardless of price, quality, convenience or brand promises, compared to just 21 per cent of men.

Such insights have clear implications for the travel and hospitality industry; 76 per cent of women are interested in earning points on loyalty programs in comparison to 69 per cent of men. Forty per cent of women currently participate in restaurant loyalty programs versus 34 per cent men.

According to IHCL data, the number of women traveller are growing at twice the rate of their male counterparts. Since 2015, IHCL hotels have seen a growth of 33 per cent in the number of women travellers’ year-on-year; in terms of contribution, today, women guests account for nearly 34 per cent of the rooms business.

Published on March 06, 2020

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.