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Verbind, a not-for-profit organisation, on Monday announced pact with Franzen Partners to promote the concept of ‘Make in India’ through collaboration for trade and business development of companies with special focus on Small & Medium Enterprises (SMEs), start-ups, entrepreneurs and MNCs.
As per the agreed terms, Franzen Partners will offer development programs for the manpower requirements of all the businesses in the World Trade Centre (WTC) network. Both will work jointly for creating Brand India through customised development programs for the Indian businesses and their requirements with focus on innovation, change and technology.
Nearly 45 million SMEs in India contribute to around 40 per cent of India’s exports and close to 45 per cent of total manufacturing output. However, due to low-skill level and technology adoption, these SMEs are unable to compete globally, Khair Ull Nissa, Director, Verbind, said in a statement.
Franzen’s expertise in change management, skill development and training, will benefit the members of Verbind, which would, in turn offers global networking platform across 100 countries for trade and business development. They will create more synergies for local industry and also for the Dutch companies exploring to foray into the Indian market.
This pact will also assist promotion of Franzen’ business relations by joint alliance through cluster innovation centre and digital platform of Verbind, which is a tool for online business and matchmaking.
Verbind has operations across 13 prominent Indian cities, where WTCs, under the brand of WTC Association, New York, are to be set up primarily with the purpose of promoting trade, investment, infrastructure and other WTC services in India. WTCA serves as an ‘international ecosystem’ of global connections, properties and integrated trade services under the umbrella of WTC.
Franzen, a private limited company established in India in 2011, develops and executes Management Development Programs (MDPs) and supports people in organisations through a combination of training programs.
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