Comments
FMCG major Emami on Wednesday launched the ‘HE On The Go’ waterless face wash under its male grooming brand ‘HE’.
Traditionally, a facewash requires water for cleansing.
The product offers ease of use and according to a release issued by the company, it has created a new niche category with a differentiated offering.
The waterless face wash will be available across Indian metros in 50gm and 20 gm packs, priced at ₹85 and ₹35 respectively.
“We are confident that this innovative face wash will be convenient and refreshing,” Harsh V Agarwal, Director, Emami Ltd, said.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.