Waterless face-wash from Emami

Our Bureau Kolkata | Updated on January 15, 2018 Published on April 12, 2017

FMCG major Emami on Wednesday launched the ‘HE On The Go’ waterless face wash under its male grooming brand ‘HE’.

Traditionally, a facewash requires water for cleansing.

The product offers ease of use and according to a release issued by the company, it has created a new niche category with a differentiated offering.

The waterless face wash will be available across Indian metros in 50gm and 20 gm packs, priced at ₹85 and ₹35 respectively.

“We are confident that this innovative face wash will be convenient and refreshing,” Harsh V Agarwal, Director, Emami Ltd, said.

Published on April 12, 2017
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