Google has been caught afoul of Canadian law by displaying web ads linked to a person’s health history, Canada’s interim privacy commissioner says.
Chantal Bernier backed up a man’s complaints that he was seeing so-called behavioural advertisements based on his web browsing history. After searching for information about devices to treat sleep apnea, he began to see ads for those devices.
Privacy law does not allow consumers to be targeted based on "sensitive personal information", including a person’s health.
Google said in a statement on Wednesday it will upgrade the system that reviews ads for compliance, increase monitoring of ads and provide more information to advertisers and staff about the rules. It will implement these steps by June.
Bernier says she is pleased with Google’s actions.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.