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Finland's Rovio said on Monday it had signed a deal with Danish toymaker Lego to launch a line of Angry Birds building blocks to revive its ailing licensing business based on the popular mobile game.
Rovio said the release of the Lego toys would coincide with the premiere of its full-length Angry Birds movie in spring 2016. The Angry Birds game is the No. 1 paid mobile app of all time, but the brand has been losing appeal and Rovio has struggled to produce new hit games.
The company is hoping the upcoming 3D movie will help the toy business turn back to growth.
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