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Within months of launching &Prive’ HD, Zee Entertainment Enterprises is gearing to launch a new English movie channel, &flix .
The channel, to be available in SD and HD formats, .will be launched on Sunday with the premiere of the hit Hollywood movie Spider-Man: Homecoming .
Punit Misra, CEO, ZEEL said, “ &flix has been crafted as a distinctly different offering. It will showcase mainstream and hit Hollywood movies.”
Aparna Bhosle, Business Cluster Head, Premium Channels, said: “After nearly a year of consumer research, we were clear that we need to create a strong differentiator. Keeping that in mind, in the past few months we have closed on key output deals with Sony Pictures, Paramount and Disney. From action and drama to comedy and animation, we have a compelling mix of genres for the Indian viewers.”
The channel will premiere one movie every Sunday.
by industry estimates, 51 million of the 183 million TV households in the country watch English movies.
Prathyusha Agarwal, CMO of ZEEL said, “The English movie channel ecosystem lacks differentiation and suffers from a rut of repetitions. We aim to bring in disruption in the space.”
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