On Campus

IIT-Madras student wins Reckitt Benckiser 's case challenge 

Our Bureau New Delhi | Updated on October 08, 2014 Published on October 08, 2014

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Outshining over 1,000 applicants Pallavi Chakravorty from IIT-Madras has won the RB Mavericks 2014 – the 8th annual case study competition of Reckitt Benckiser (RB). Chakravorty takes home the sponsorship for her MBA tuition fee worth Rs 4.5 lakh and an opportunity to work with condom maker Durex. The other five finalists have secured a Pre-placement interview with Durex.

Started in 2006, the national-level case study competition aims to identify the game changers across business schools. These students can redefine the norms in marketing and have the ability to provide solutions with their creative thinking. This year the students were given a real life business challenge on Durex.

The grand finale this year was judged by Nitish Kapoor, Managing Director of RB India; Kaizaad Kotwala, Professor of Theatre, Media studies & Film of Ohio State University; Santosh Desai, Managing Director of Future Brands; and Lakshmi Sethi, Executive Director of Quantum Consumer Solutions).

“Our campaign this year was completely based on the digital platform to connect with the students across the length and breadth of the country," said Kapoor in a press statement. "We have received a tremendous response for RB Mavericks with over 10,000 registrations."

The case challenge was launched on July 24 this year. The process for submitting entries was completely online through a dedicated microsite www.rbmavericks.com. The team at RB screened through 1,000 participants out of 10,000 registrations to select the top 20 candidates. These shortlisted candidates were sent to a special boot camp in Dehradun, where a team of experts prepared gruelling tasks to test their ability to work in teams, leadership, agility, and on-spot thinking. The contenders competed in two teams of 10 each and were pushed to their mental and physical limit.

After a grueling two-and-a-half days the contingent got back to Gurgaon and had a round of presentations, which were judged by experts. Scores from these presentations as well as from the boot camp were compiled to shortlist the top 6 six finalists for the grand finale. These top six candidates presented their ideas to the jury and Chakravorty emerged a winner.

Pallavi is a final year Masters in Technology student at IIT Madras

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Published on October 08, 2014
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