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Reckitt Benckiser launches Durex case study challenge for B-Schoolers

Our Bureau New Delhi | Updated on March 13, 2018 Published on July 27, 2014

Consumer health and hygiene company, Reckitt Benckiser (RB), has announced the launch of RB Mavericks — its annual marketing case study challenge.

The company will give B-Schoolers a real life business challenge on Durex — a product category on sexual well-being. The top six participants will be offered a pre-placement interview and the winning participant will get his MBA tuition fee completely sponsored by RB.

RB Mavericks aims to identify the game changer who can think redefine the norms in marketing and has the ability to provide solutions while thinking creatively. B-Schoolers can login to >www.rbmavericks.com and submit their entries.

The last date to submit entries is August 28, and top 20 entries will move into a unique on-ground boot camp where various aspects of their personality and capability will be put to test. Only the best six mavericks from this round will make it to the grand finale.

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Published on July 27, 2014
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