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The Open Network for Digital Commerce (ONDC) has been incubated with the primary purpose of supporting grassroots-level entrepreneurship and digitising small, local retailers by making them a participant in India’s e-commerce revolution. ONDC is expected to play major role in driving India’s digital penetration in retail, just as UPI democratised the digital payments space in India. Here is a look at the potential of ONDC and how it can be a gamechanger.
compiled by Vishal Balabhadruni
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