After winning hearts on the roads and on screen in 41 countries worldwide the iconic British luxury sports car brand Aston Martin finally makes it to Indian roads too.

Aston Martin marks its foray into India with a new dedicated facility in Mumbai in partnership with Performance Cars (a division of Infinity Cars Pvt. Ltd.). The latter has enjoyed a strong reputation in the Indian luxury car market for several years and has been associated with brands BMW and Princess Yachts.

The Aston Martin dealership in Mumbai is located at Kemp's Corner at the junction of the ultra premium Peddar and Altamount Roads and will offer customers a premium boutique environment wherein they can custom specify the cars to their exacting needs, an official statement said. The after-sales facility near Worli is a first of its kind dedicated, air conditioned workshop in the high luxury segment. The showroom and after-sales facilities have been specially designed to follow the international design elements that have timelessly identified the elegance of the Aston Martin brand worldwide.

While the British brand is willing to offer any car from its stable including the very special One-77 at a starting price of about Rs 20 crore, there will be models on offer to potential customers who want to get a taste of the Aston experience starting all the way from a low Rs 1.35 crore.

Aston Martin customers and enthusiasts will be able to view and test-drive select models from the entire range of V8 Vantage Coupe, V8 Vantage Roadster, V12 Vantage, DB9 Coupe, DB9 Volante, DBS Coupe, DBS Volante and the four-door sports car; Rapide (Rs 2.15 crore). These models will also soon be joined by the recently launched V8 Vantage S and the new Virage.

The Aston Martin's association with James Bond 007 adds to the aura surrounding the brand. But, with the rate at which the luxury car market is growing in India, one thing is for sure…there wouldn't have been the need for any undercover work to decipher the market here.

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