Clean Tech

How waste gets recycled in this PET project

| Updated on May 22, 2018 Published on May 22, 2018

Name of the Company: GEM Enviro Management Pvt Ltd

Set up in: 2013

Based in: New Delhi

Founders: Dinesh Pareekh and Sachin Sharma

Funding received: Self-funded. Plans to approach investors for scaling up

What it does: It helps convert India’s waste into resource. India generates over 9,00,000 tonnes of PET plastic annually, which is 100 per cent recyclable. GEM Recycling turns used PET bottles into threads, T-shirts, carry-bags, mattresses and pillows, among other products. It also provides complete recycling value chain solutions for packaging scrap to its clients — including collection (pre-consumer and post-consumer scrap), recycling and sale of recycled merchandise.

How it does it: It collects both pre-consumer and post-consumer packaging scrap and ensures that it is recycled as per legal and environment norms. For example, it has placed 25 Reverse Vending Machines (RVMs) in Gurugram to help curtail the problem of garbage. Post-recycling, the company develops recycled merchandise which is sold to institutional clients, thereby providing complete value chain solutions.

Big moment: When students used RVMs to crush PET bottles for recycling on Recycling Day. Also, when stakeholders in the future will realise the economic value hiding inside landfills and piles of waste and help in revitalising the recycling industry.

Impact: Every year, it prevents more than 100 million PET bottles from reaching the landfills. Maharashtra alone uses 85,000 tonnes of PET bottles annually and it endeavours to recycle each and every one; Making plastic recycling a source of livelihood for close to four million people in the country, including some of the most vulnerable sections of society. More than two lakh rag pickers in Mumbai will enhance their earnings with the introduction of the Buy Back Depository Mechanism.

Vision: Along with Ganesha Ecosphere, Asia’s largest recycler, it plans to adopt a particular city such as Mumbai and in two years aims to establish a recycling machine at every 500 metres. These machines would include RVMs, mobile collection vans and other technologies installed to collect plastic waste, especially PET bottles; To build a pan-India, economically viable, business model for providing packaging scrap management solutions. The company plans to extend this model to 28 key cities (spread across 36 districts) in Maharashtra in the next 3-4 years.

Published on May 22, 2018
This article is closed for comments.
Please Email the Editor