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SuperZop, a B2B agri-commerce platform for small kirana stores to procure good quality staples – dry agriculture commodities such as rice, wheat and pulses – from large mills, farmer producer organisations and farmers, has raised ₹8 crore in a pre-Series A round, from MS Fund of SIDBI Venture Capital, IIM-Ahmedabad’s technology incubator CIIE and angel inestor Gurumurthy Raman.
Started by IIMA and XLRI alumni Darshan Krishnamurthy, Raghuveer Allada and Prithwi Singh, SuperZop specialises in ensuring the flow of high quality staples on its platform through its quality assessment technology based on proprietary deep learning algorithm and artificial intelligence.
SuperZop has more than 3,000 retailers in Mumbai. It will use the funds to expand its existing store network to reach over 30,000 B2B customers over the next year, strengthen the technology platform and develop a supplier network technology-enabled supply chain.
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