The millionaire matchmakers

| Updated on January 20, 2018

Elite experience: These boutique matchmaking services promise exclusivityand secrecy SHUTTERSTOCK


Elite matchkmaking services for the super-rich


Love in the time of online dating

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Apps for the elite make sure the rich and famous meet people who share their rare tastes and occupations, so that the head that wears the crown may not remain alone forever

Let’s face it; we’re too busy for our own good. In a world full of young leaders who’re constantly on the move, working longer hours and travelling longer distances; the time we spend interacting socially has plummeted drastically. In this rapidly changing social realm, how do young professionals meet new people, build relationships and fall in love? The answer lies in the seemingly never-ending world of online applications, websites and contemporary technology. The advantages of personal social contact seems to be a thing of the past, and in this race to step into the spotlight, we’ve begun relying on technology and the internet to bring us closer.

Here are the three best dating and matchmaking online platforms for you to pick from. These websites and apps promise a less lonely future, so long as you’re part of the upper crust of society. Targeted at the young, rich and successful, these platforms are a great place to meet like-minded individuals looking for meaningful relationships. Go ahead, upgrade your love life.

Gray & Farrar

Based in London, this premium global matchmaking website accepts only the “most eligible single people” as clients. This matchmaker has an extremely strict vetting process, making it available only to a niche and wealthy audience. Gray & Farrar ensures complete privacy and blatantly states that the “internet has no place in our business”. The vetting and matching process is manual and not driven by a computer programme. Selections are made from a pool of like-minded and financially equal individuals. The website offers limited information and allows you to receive more information or set up a personal consultation meeting, once you fill out a simple form.

A personal meeting can be set up with Gray & Farrar at the matchmaker’s headquarters in London, Paris, Monaco, Brussels, Geneva, Zurich, Hong Kong, Singapore, Los Angeles, New York. If these cities are inaccessible, Gray & Farrar also arranges other locations on request.

As a premium matchmaking platform that takes on only a selected few as clients, the fee is suitably steep. The standard service costs £15,000 (approximately ₹15 lakh), while the price of the Gray & Farrar Bespoke service is quoted solely on application. This service isn’t accessible to everyone, but guarantees confidentiality and satisfactory results.


Luxy, nicknamed “Tinder for rich folks,” is one of the few dating apps that caters exclusively to the elite. The app is widely used by entrepreneurs, investors, celebrities, models, and artists, among others. It enables you to swipe through profiles and chat with other users whom you might find interesting. Apart from this, Luxy also sports a Topics and Moments feature that allows you to talk to users you haven’t been matched with yet, but who share similar interests. Each profile created on the Luxy app features a user’s name, age, gender, location as well as their favourite brands and yearly income, making sure you only meet the crème de la crème of society.

For verification purposes, Luxy requires users to upload clear copies of passports, tax records, banks statements and other documents that prove the user’s assets. If all of this were not enough, you can also opt for the special Luxy Black service, which is a step ahead of the regular services on offer. Luxy Black comes with a ton of additional features to make your search simpler and more fruitful. For example, the Luxy Black service lets you filter your search preferences according to users’ income. Simply put, it is an app for millionaires to connect with other millionaires. This app is certainly a great way to spend those long commute hours, connecting with people who have similar tastes and incomes as yourself. While the app’s subscription options start at $12.99 per month (approximately ₹900), only users with a proven income over of $200,000 (approximately ₹1,35,80,000) receive a verified badge.


Linx calls itself an “offline boutique curated dating and social network”. Based out of Silicon Valley, Linx focusses mainly on people from the San Francisco region, but also services clients from around the world. The service is more than just a matchmaking platform and is referred to as a network of well-educated and successful professionals from the Silicon Valley and Bay Area. Linx is exclusive to college-educated non-smokers; representatives meet each and every client, ensuring a legitimate service. The selection process is again quite stringent, given the fact that each member is interviewed personally and background checks are conducted. The service is offered to both men and women, and the matchmaking process is apparently done “client-to-client”. Founded by Amy Andersen in 2003, Linx has quickly turned into one of the most popular hotspots for the young and educated masses, who are looking for soulmates.

What makes Linx an attractive platform for users in India is the fact that it hosts a multitude of Bay Area clients. This makes the platform great for dotcom honchos, CEOs and young entrepreneurs from the diaspora. A membership contract with Linx can last anywhere between 24 to 28 months, since members are allowed to freeze their accounts for a total of four months, whenever required. Only men and women aged 30 and below can apply for a membership. Apart from the regular meet-and-greet services offered, Linx’s concierge also includes services like wardrobe styling makeovers, date coaching, travel and restaurant arrangements, as well as flower delivery and gift shopping. A regular two-year Linx package costs $2,500 (approximately ₹1,70,000). The VIP package for the same duration costs $50,000 (approximately ₹34,00,000), while the international package is priced at $100,000 (approximately ₹67,88,000).

Dhiram Shah is the Mumbai-based founder of

Published on February 19, 2016

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