Encylcopaedia Britannica to give Katha stories a digital avatar

Priyanka Pani Updated - April 22, 2014 at 02:39 PM.

Authoritative reference material Encyclopaedia Britannica has partnered with Katha, a leading independent Indian publisher with over 300 titles translated from 21 Indian languages, to publish the latter’s best Indian stories.

Katha encourages children through its innovative education model of active story-based learning, supported integrally by its book publishing programme.

With the tie-up, Britannica will provide digital knowledge and learning products to Katha schools and learning centres for underprivileged children in India as part of its corporate social responsibility. Britannica will also convert titles owned by Katha into eBooks and distribute them worldwide as a part of its eBook programme under the overall eLibrary initiative.

From its repertoire of children’s titles and stories sourced from many Indian languages, Katha will compile a Literature Reader in English as a curricular textbook for Classes 1-8, which Britannica will publish and market in India. Britannica will, in turn, leverage its channels to offer the Literature Reader to schools abroad that follow the Indian curriculum, as part of its curricular offering.

Geeta Dharmarajan, the creative and innovative force behind Katha, said, "We are living in exciting times where technology is bringing great changes to educational possibilities for our children. Our partnership with Britannica helps us realise our dream of inspiring children to learn, enabling them to become reader-leaders.”

Sarvesh Shrivastava, Encyclopaedia Britannica Managing Director--South Asia, said in the past five years Britannica India has offered trustworthy knowledge and learning solutions, including textbooks, interactive student and teacher resources. Its teacher training materials help promote higher order thinking skills in the PreK-10 segment for English, Math, Science, Social Studies, General Knowledge and IT. By adding Katha’s story-based learning to its learning solutions, Britannica’s learner engagement will be greatly enhanced.

Published on April 22, 2014 09:07