Sony India is aiming at a sales turnover of Rs 110 crore from the Kerala market during the July-September festival season — a growth of around 46 per cent over the corresponding period last year. Last festival season, the company had garnered a business revenue of Rs 74 crore.
Unveiling the Onam promotional offers, Mr Masaru Tamagawa, Managing Director, Sony India, said here on Friday that every year 40 per cent of the company's total sales in Kerala is achieved during the festival period.
In the current fiscal, the company is targeting Rs 285 crore from the Kerala market, a 35 per cent growth compared to the previous fiscal, he said.
The company, he said, is positive about consolidating its No. 1 position in key product categories, banking on its innovative technology,new product line-up, retail network expansion and heavy marketing investment.
Distribution network
During this fiscal, Sony will expand its distribution network in the State to 360 outlets from 290 currently, and it has set aside Rs 6 crore for market promotion during Onam.
Referring to all-India sales, he said the company is targeting a 35 per cent growth over last fiscal's turnover of Rs 5,400 crore.
Bravia has been the No. 1 player in the flat panel display market and the company will continue to maintain the growth in the Kerala market. This Onam, the plan is to sell 28,000 units, thereby cornering 40 per cent share of the flat panel display market.
In the digital still camera segment, the company expects to grow 50 per cent and capture 50 per cent of the Kerala market by selling 13,500 units of its Cyber Shot camera.
In the Handycam segment, the company is aiming at a 80 per cent share during the July-September period by selling 1,500 units in Kerala.
The company has big plans for Vaio and is targeting a 20 per cent market share by selling 4,500 units in the festival season, he said.