Tata Motors Ltd today said that the company is evaluating the possibility of exporting its crossover Tata Aria to some select markets overseas.
“The crossover meets all global standards and is ready for export. We have begun selling the crossover launched in October 2010 in Nepal and hope to follow this up by introducing in other markets,” said Mr Rajesh Nair, Head-Product Group-Utility Vehicles, Passenger Car Business, Tata Motors Ltd.
Launching its 4x2 Tata Aria in Andhra Pradesh today, Mr Nair said “the company is betting big on the festive season to increase sales volumes. The utility market had grown significantly last year (19 per cent) and has registered a growth of about 8 per cent during the current fiscal. We hope that the market would get better and these numbers would sustain during the year.”
“The company sold about 42,500 utility vehicles last fiscal in India, commanding a market share of 13 per cent. We hope to increase this by launch of few move variants across the company stable,” he said.
“We are able to market over 250-300 Arias a month since its launch. The 2x4 introduction will further boost the company presence in the segment where Aria is pitted,” he said.