Reebok International is working to develop a “sustainable business model” as part of its German parent Adidas AG's plans to sell “$1 shoes” in India.
After conducting a pilot test for 5,000 pairs of shoes of an existing design of Reebok in three villages in Bangladesh last year, the firm is now planning to apply the learnings in India in the next stage, which it has termed as ‘Phase III.'
“The focus of Phase III is the development of the actual product and the development of a sustainable business model to ensure the programme's long-term success,” Reebok International spokesperson, Mr Daniel Sarro, told PTI.