Amazon India today announced the launch of its household supplies store where consumers can shop for brands such as Vim, Surf, Ariel, Comfort, Domex and Harpic over a click and get it delivered at their doorstep.
“Customers in general spend a lot of time each month, mostly during the weekend, driving to and fro to purchase household supplies and then carrying these bulky items to their homes. Often, they get limited by choice. Further, customers in Tier 2 and Tier 3 cities are not only limited by choice but also access to imported brands and have to purchase whatever is available. With the launch of the new household supplies store, adding to the already existing wide range of general merchandise product, on Amazon.in, customers across India can now enjoy a hassle-free shopping experience for all these products and also enjoy fast and reliable doorstep delivery,” said Saurabh Srivastava, Category Leader - FMCG, Amazon India.
The household supplies store is curated into various sub-stores, including laundry & detergents, household cleaning, bathroom cleaners, paper towels & tissues, dishwashing, pest control, disposable bags & other household needs, a dedicated puja supplies store with agarbattis, dhoop, incense sticks, dhoop holders and other items. Customers can browse through the household supplies store and narrow down to products of interest using filters of brands, price, customer reviews, veg/non-veg origin and discounts. In addition to this, each unit of the 'Amazon Fulfilled' inventory is tracked to ensure that the product delivered to a customer has sufficient time before expiry allowing for timely consumption.
The household supplies store is housed in the health & personal care department on Amazon.in. The HPC department on Amazon.in was launched in April 2014 with a selection ranging across nutrition, healthcare, body supports, mobility aids and personal care products.
With the launch of the household supplies store, the total offering now stands at 40,000 products from 5,000 Indian and international brands.