Hinduja Group companies Ashok Leyland and Gulf Oil have joined hands to launch a co-branded range of eight lubricants for the commercial vehicle maker's new range of light vehicles. Branded as the Next Generation ‘NxG' series, these lubricants have been specially blended by Gulf Oil and jointly tested in the company's products.
Ashok Leyland recently launched the Dost LCV — the first product from its joint venture with Nissan. The NxG series is the fourth range of co-branded lubricants launched by Gulf Oil in association with various original Equipment Manufacturers (OEMs) in the past one year.
Mr Nitin Seth, Executive Director, LCV Marketing, Ashok Leyland said, “Gulf Oil leads the industry in terms of technology as well as distribution and have proven strengths across segments. They have been pioneers in creating long drain engine oils which allow the consumer to get the maximum out of his vehicle.”
Previously, the two companies had also launched the ‘Max' range of co-branded lubricants for the Medium & Heavy Commercial vehicle segment.