Audi has become the first luxury car maker in India to cross the 10,000 unit mark in sales during a single year.
The company said that it has registered sales of 10,002 units during 2013 against 9,003 units in 2012, translating into a growth of 11 per cent year-on-year.
December 2013 was a landmark month with bookings of more than 1,340 units - highest-ever bookings in a month in India, the company said, adding that supply constraints resulted in delayed delivery of 450 odd vehicles to January 2014.
Audi India is providing these customers with price protection and will be delivering their cars this month at December 2013 prices.
“Audi has emerged as a winning brand by closing the year on a record-making note with 10,002 units sold in a single year in India. The credit for this historic achievement lies with our customers, dealers and the team. For us customer experience and customer loyalty is priceless and as a continuous commitment to enrich it, we will roll out a gamut of initiatives including various after-sales programmes, which will be our main area of focus in 2014,” Joe King, Head, Audi India, said.