Berger Paints has tied up with Bollywood star Salman Khan’s Being Human for its flagship brand ‘Breathe Easy’.
Being Human is a registered charitable trust that works for the cause of the underprivileged. According to the tie-up, for every litre of Breathe Easy paint sold, Berger will donate Rs 4 to Being Human.
The fund collected will go towards two schools and one hospital supported by the trust. Breathe Easy is India’s first green paint with an international certification, which conforms to strict volatile organic compound norms. It is also the corporate social responsibility arm of Berger.