Coca-Cola, partners to invest $900 million in fruit ecosystem

Updated - January 12, 2018 at 02:07 PM.

Beverages major Coca-Cola India on Monday said its bottling arm-Hindustan Coca-Cola Beverages, along with its partners, which include independent franchise bottlers and fruit processing companies, would invest about $900 million on manufacturing lines, juice bottling infrastructure and fruit processing plants over the next five years.

This is part of its strategy to support the demand and the growing range of the company’s non-carbonated drinks portfolio.

The company recently announced its plans to ramp up fruit procurement in the country under its initiative called the Fruit Circular Economy. “The Coca-Cola Company, its bottling partners and its fruit suppliers and processors in India, will contribute over $1.7 billion in the agri ecosystem of the country over the next five years, spanning the entire supply chain,” the company added.

T Krishnakumar, President, Coca-Cola India and South-west Asia, said, “The investments announced today by Coca-Cola will further catalyse economic growth and create new opportunities for farmers and local suppliers.”

The company also launched Minute Maid Pulpy Mosambi.

Published on June 5, 2017 17:18