FMCG firm Dabur India on Monday announced the re-launch of ‘Thirty Plus’ brand with a new formulation and said it has appointed Bollywood actress Malaika Arora Khan as its brand ambassador.
Years after it vanished off the store shelves, India’s first-ever rejuvenator brand ‘Thirty Plus’ is now making a comeback with its new owner Dabur India, the company said in a statement.
Dabur India had acquired ‘Thirty Plus’ brand from Mumbai-based Ajanta Pharma last year.
Commenting on the development Dabur India Category Head-OTC business Anil V Kaushal said: “Leveraging Dabur’s expertise in natural and Ayurvedic healthcare, we have re-energised the product making it more relevant for today’s 30-Plus male.”
The company said the new campaign for the brand, featuring Bollywood actress Malaika Arora Khan, will go on air shortly.