Home-grown FMCG firm Dabur has forayed into fizzy drinks market with the launch of a range of fruit juice-based aerated beverages as an extension of its brand ‘Real’.
The new range named ‘Real VOLO’ will be available in two variants — Cranberry Blueberry and Grape Blackcurrant in 250 ml cans priced at ₹40, said Dabur India in a statement.
Commenting on the development, Mayank Kumar, Dabur India Category Head, Fruit Juices and Beverages, said: “The range will have 20 to 25 per cent fruit juice content.” The company plans to extend this range in the coming months with the introduction of newer variants.