Eros Now has entered into strategic partnership with Smartron, a Sachin Tendulkar-backed Hyderabad based IoT startup, to provide its extensive entertainment repertoire to Smartron smartphone customers.
Eros Now will be the exclusive digital OTT service for entertainment content on all Smartron devices.
Rishika Lulla Singh, CEO, Eros Digital said, “With high smartphone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere”