Farm products maker Escorts today said it has appointed Mr S Sridhar as Chief Executive Officer (CEO) of its agri machinery business.
Prior to this appointment, Mr Sridhar was working with Bajaj Auto Ltd as President of motorcycle business with additional responsibility of product planning.
On the appointment, Escorts Chairman Mr Rajan Nanda said: “Sridhar’s rich experience in driving change in his previous organisations, entrepreneurial and business skills will be important at a transformational time for the Agri Machinery Group“.
An agriculture engineer, Mr Sridhar’s domain experience will be important for driving the group’s strategic thrust in expansion of markets, diversification of product portfolio and creation and leadership in new categories, the company said in a statement.
Besides Bajaj Auto, Mr Sridhar has also worked with TVS Motor Company and Mahindra & Mahindra.