Home appliances maker Eureka Forbes on Monday said it is targeting one-third of its revenues from the vacuum cleaner business by the turn of 2014.
“The vacuum cleaner business currently contributes to 25 per cent of our revenues. We would like that to grow to 33 per cent by 2014, because that is definitely a thrust area for our business,” said Mr Marzin R Shroff, Eureka Forbes Chief Executive Officer for Direct Sales and Senior Marketing Vice-president.
Last year, the company, which also markets water purifiers under the Aquaguard and Aquasure brands, air purifiers, home security systems among others, had posted a gross turnover of Rs 1,250 crore.
Mr Shroff said the firm will continue to Indianise vacuum cleaners to suit the needs of customers and create accessories that are useful for the domestic market.
A part of the Shapoorji Pallonji Group, the company will launch two new products in the category that includes a silent vacuum cleaner.
“Next month, we will be launching a global vacuum cleaner that we have been working with our global counterpart. We have been working on this initiative for over four years now. It will be the most silent vacuum cleaner in the world.
“It is called the EuroClean IQ and it senses the level of dust and automatically powers up or powers down,” Mr Shroff said adding it will be priced at Rs 19,999.