Ford India today announced strengthening of the sales and marketing team with new appointments, including that of Raj Sarkar, who takes over as Vice President - Marketing.
Sarkar, who has over 17 years of experience of both product and consumer marketing for Ford models in North America, will now have key responsibility for overall brand building at Ford India, the company said in a statement.
“His extensive marketing experience along with the rich global perspective that he has gained over the years with Ford will surely help us go further with our brand and business in India,” Ford India Executive Director for Marketing, Sales and Service, Vinay Piparsania said.
Sarkar will report to Piparsania and will be based out of the Ford India office in Gurgaon, the company said.
The company has also appointed Rahul Gautam, who was earlier Ford Asia Pacific B-car Product Marketing Manager, as General Manager - Consumer Marketing.
In his new role, Gautam will be responsible for conceptualising and executing brand management programs for India car lines, it added.
Ford India further said Vinay Raina has been appointed as General Manager - Product Marketing and will be responsible for marketing the growing portfolio of Ford brand in India.