Carmaker Ford India on Wednesday launched a new version of its mid-sized sedan Fiesta.
The Fiesta Ambiente - available in petrol option and powered by a 1,500 cc engine - is priced at Rs 7.23 lakh, ex-showroom Delhi. The Ford Fiesta Ambiente is part of the Ford Fiesta line up.
Commenting on the launch of - Fiesta Ambiente, Ford India President and Managing Director, Mr Michael Boneham said the company is trying to respond to changing market dynamics and the evolving needs of its customers in India.
The Fiesta Ambiente will compete with the likes of Honda City and Hyundai Verna which are priced between Rs 6.99 lakh and Rs 10.30 lakh (ex—showroom Delhi), respectively.