Print media major HT Media has launched a 24-page news publication, ‘HT Mini’, targeted at the 18 million people who travel every day by Delhi Metro.
HT Mini will be published every week from Monday to Saturday.
“HT Mini is 24 pages of light, snippety content ranging from the top news stories to city news, sports, entertainment and lifestyle in a convenient-to-carry half-tabloid size,” HT Media said in a statement.
In the launch period, HT Mini will be available in select areas of the Delhi-NCR and samples will be available outside metro stations, it added.
“The needs of people on the move are quite different from those reading the newspaper at home. They want something primarily to pass their time while they are travelling and need something portable, conveniently-sized, with light, entertaining content, and they want to be able to pick it up on their regular route,” HT Media Vice President-Marketing Mr Shantanu Bhanja said.
HT Media publishes three other newspapers — English daily ‘Hindustan Times’, Hindi daily ‘Hindustan’ and business daily ‘Mint’.