Dabur India on Monday launched Dabur Super Babool + Salt Power Toothpaste. It also roped in actor Irrfan Khan as the new face of Babool Salt, who will soon feature in a 360-degree multimedia campaign.
Rana Banerjee, Marketing Head-Oral Care, Dabur India Ltd, said, “Dabur has combined our wisdom of traditional ingredients with strong research and development to create a formulation that brings alive the power of two natural ingredients - salt and babool extracts - to give consumers the best in dental care.”
The toothpaste will be available in three SKUs of 40gm at Rs 10 (inaugural price), 100gm (with a free toothbrush) at Rs 28 and 200gm (with a free toothbrush) at Rs 44.