The Indian School of Business (ISB) is hosting a digital summit at its Hyderabad campus from November 9-12.
The summit Advertising strategies for online retailers is being organised by the Srini Raju Centre for IT and the Networked Economy at the ISB in association with Jigserv, a digital marketing company founded by an ISB alumnus.
The conference will bring together academics, business leaders, marketers and digital media industry practitioners to discuss the new paradigms in digital marketing, and how it will impact businesses.
Some of the prominent speakers include: Ajit Balakrishnan, Founder and CEO, Rediff.com, Arun Sundarajan, of Stern School of Business, New York University, Hari Krishnan, Country Manager, LinkedIn India, Rajan Anandan, Managing Director, Google India; Vikramaditya Sharma, Director, Nielsen Online, India and Virginia Sharma, Vice-President Marketing, IBM India / South Asia.
The summit will discuss and debate current trends in digital media, recent innovations, new biz models and effective ways of leveraging the medium for both large and mid-sized companies, across various verticals, a press release said.