Jubilant FoodWorks Ltd said on Wednesday it has entered the Chinese cuisine segment with the launch of its first home-grown restaurant brand, Hong’s Kitchen. It has opened the first outlet in Gurugram. The company currently operates Domino’s and Dunkin Donuts outlets in the country.
In a statement, Shyam S Bhartia, Jubilant Chairman, said: “This launch underlines our confidence in the growth potential of the Indian food service market in the coming years. Hong’s Kitchen will help us venture into Chinese cuisine for the first time and, together with the existing brands of Domino’s and Dunkin, help build a stronger portfolio for JFL.”
Popular cuisine
Chinese is the second largest consumed cuisine in the country.
“There exists a vast gap between street vendors and premium fine-dining restaurants. Hong’s Kitchen, with its fast casual format, will address this vast, unaddressed market through great-tasting and affordably priced Chinese food that’s customised for Indian tastes,” said Pratik Pota, CEO and Whole-time Director, Jubilant. The company said the new restaurant brand will source the ingredients from top-quality suppliers.
Jubilant FoodWorks, part of the Jubilant Bhartia Group, had a network of 1,200 Domino’s Pizza restaurants across 271 cities as of December 31.
It operates the brand in Sri Lanka too, and has the exclusive rights for it in Bangladesh and Nepal as well.