M&M rolls out 'Verito Executive Edition'

PTI Updated - October 10, 2011 at 03:51 PM.

Auto major Mahindra & Mahindra has launched a limited edition of its Verito sedan called Verito Executive, priced in the range of Rs 5.95-7.09 lakh (ex-showroom Delhi).

The new variant, targeted at corporate professionals or businessmen, will be available in two colours — pearl white and walnut brown, the company said in a statement today.

The Verito Executive diesel variants have been priced at Rs 6.94 lakh (Diesel BS3) and Rs 7.09 lakh (Diesel BS4), while the petrol variants with 1.6 litre engine are priced at Rs 5.95 lakh (BS 3) and Rs 5.99 lakh (BS4).

“The launch of the Verito Executive Edition will add a more premium status quotient to the sedan. Together, with the propositions of space and mileage, which Verito is already known for, this new edition will provide premium interior and exterior features to our customers,” M&M Senior Vice-President for Marketing, Automotive Sector, Mr Vivek Nayer, said.

Just over a year after breaking up its joint venture with the French Renault, M&M had renamed the Logan sedan as Verito this April.

Last April, M&M and Renault had agreed to part ways from their joint venture — Mahindra Renault — that was formed in 2005 to produce and sell the Logan in India as the car failed to meet the expectations. M&M agreed to buy out Renault’s 49 per cent stake in the joint venture for an undisclosed sum.

Published on October 10, 2011 10:20