As global sponsors of the ICC World Twenty20, 2012 in Sri Lanka, Pepsi’s latest television commercial is bringing Bollywood actor Ranbir Kapoor and Indian cricket team skipper Mahendra Singh Dhoni together for the very first time.
The commercial hits small screens on Saturday. The commercial revolves around the ‘unorthodox fervour’ of the young Indian Twenty20 cricket fans when Ranbir shows the cricketers, including Dhoni, Virat Kohli and Suresh Raina, the ‘ Na Tameez’ - the no-holds barred form of watching and celebrating the game.
As the actor puts it in the 45-second commercial –“ Yeh T20 hai boss… na tameez se khela jaata hai… na tameez se dekha jaata hai! ” (This is T20 cricket boss…it is neither played with respect, nor watched with respect.) Pepsi will be launching contests for its fans on Facebook to win passes for the ICC World Twenty20. The marketing initiatives would also be launched on Twitter and mobile, the company said.