The organised kids wear market is expected to touch Rs 3,800 crore this fiscal, up from the current Rs 3,000 crore, says a report prepared by Images Retail Intelligence Services (Iris Retail).
“Given the demand and improved supplies, by 2011-12, the organised children’s wear segment is expected to reach Rs 3,700-3800 crore due to rapid expansion of domestic players and an influx of new domestic and international players,” it said.
At present, the organised kids’ wear market is worth Rs 3,000 crore, growing by nearly 30 per cent per annum, the report noted.
The report also said that the overall kids’ wear market is likely to touch Rs 30,800 crore this fiscal, buoyed by the robust growth in organised retail. This market was estimated at Rs 26,300 crore last year and is growing at 17 per cent.
The kids’ apparel segment constitutes over 15 per cent of the overall apparel market in the country. While domestic players like Lilliput, Gini & Jony, and Catmoss dominate the organised kids apparel market, Benetton Kids, Tommy Hilfiger, Reebok, Zara Kids, Disney and Barbie are the leading international brands present in the country.
Lilliput is the largest player with an estimated market share of 14.3 per cent, followed by Gini & Jony with 11 per cent and Catmoss with 7 per cent, the report found.
“Kidswear is an emerging market segment that has shown exciting growth with the demand for branded kids wear rising exponentially. Over the past few years there has been renewed interest in this segment from international kidswear and adult fashion apparel brands,” Images Group Marketing Director Mr Gurpreet Wasi said.
The report said currently the boy’s segment dominates the organised kids apparel market, but it expects the girls’ segment to grow faster and match sales in the boys’ market in the next five to seven years.
“Children’s apparel market has plenty of headroom for expansion and thus presents a massive opportunity for retailers,” Iris Retail Director Mr Vivek Kumar said.