In a bid to strengthen the last mile distribution, PepsiCo India has partnered with Dunzo for its snack food brands that includes Lay’s, Kurkure, Doritos and Quaker.
The initiative has currently been launched as a pilot in Bengaluru and will eventually be expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur, the company said.
By tapping the ‘Daily Grocery’ on Dunzo’s app, customers can visit the Lay’s E-store and get these products delivered within an hour of ordering. The E-store opening timings will depend on the guidelines issued by the respective State Governments, it added.
Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India said, “The tie-up with Dunzo will further strengthen our ‘Direct-to-Customer’ initiative and provide our products at the customers’ doorstep. By complying with the safety norms of social distancing and contactless delivery, we want to ensure that our consumers have uninterrupted and safe access to our products.”
The company had entered into a similar distribution partnership with Swiggy recently for doorstep delivery of its snack brands.