Reliance Jewels plans to offer double gold rate protection to enable a customer to shield his gold rates in the fluctuating market.
The scheme is being offered by the company to push up sales during Akshaya Tritiya.
Under this scheme, customers can pre-book their jewellery today and on the day of Akshaya Tritiya stand to gain from a lower price, irrespective of a raise or dip in gold price (on Akshaya Tritiya) compared with their booking date.
Reliance Jewels is the jewellery store from Reliance Retail.
The company will also offer a discount of Rs 150 on making charges on gold jewellery and up to 100 per cent discount on making charges on diamond jewellery, according to a press statement.
The offer will be valid between April 20-24 and can be availed at all Reliance Jewels stores in Kolkata.