After a successful tie-up for PK , American company Rentrak has partnered with Eros International, to track box office collections of Eros’ films across India. The first movie Rentrak will collect data on is Tevar , which released on Friday. The Nasdaq-listed firm does consumer viewership measurement for movies and television across several countries globally.
In a statement, Ron Giambra, President of Rentrak’s worldwide movie measurement business said the company will continue to grow its international coverage, which now includes operation and collection of theatre-level attendance and box office information from 36 countries.