Steel Authority of India Ltd (SAIL) has reported an 18 per cent jump in sales during August over the corresponding period last financial year.
According to the company, it sold 91,000 tonnes in August and targets to sell 1 million tonnes through its dealer network in the current financial year and aims to double it in the next three years.
SAIL had identified the potential of rural markets for enhancing steel consumption which is currently around 10 kg per capita per year against around 150 kg per capita consumption in urban India.
SAIL said that this is a result of the company’s campaigns aimed at boosting steel consumption in the country.
Through its campaign initiated at Nalbari, Assam, SAIL aims to cover more than 100 locations by the year-end.