In a coming together of digital marketing and commerce solutions, SAP and Adobe today announced a global reseller agreement targeted at digital marketing and omni-channel commerce, for enterprise customers globally.
SAP is the leading player in enterprise application software while Adobe is a leader in digital marketing and digital media services.
As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite. Adobe and SAP will both invest marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses analyze data across marketing channels and customer touch points, deliver more relevant, contextual customer experiences and ultimately to move one step closer to real-time customer engagement and drive better business results.
“The power of HANA gives us an opportunity to rethink entire industries and ultimately help amplify the potential of users from CIOs to CMOs,” said Vishal Sikka, member of the Executive Board of SAP AG, Products & Innovation. Together, the Adobe Marketing Cloud and the SAP HANA platform will enable companies to analyze massive data sets across various marketing channels and help engage customers in real time, unearthing opportunities like never before”.
“Today’s most successful brands use digital marketing to drive their businesses. In this new world, a strong bridge connecting the worlds of the CMO and CIO is a strategic imperative,” said Brad Rencher, Senior Vice-President and General Manager of Adobe’s Digital Marketing Business. “Adobe and SAP, two powerhouses in marketing and commerce technology, are taking a groundbreaking step toward delivering solutions that marketers can use to succeed in today’s business environment," he added.